Since my first job at SunLife of Canada, I have worked implementing CRM (customer relationship management) and SFA (Sales Force Automation) at over
100 companies large and small. Throughout these mandates, I have noticed that many companies have the same problems and are looking for quick win
solutions to solve these issues. This is why, with my team, we have create the CRM Quick Win Solutions for Dynamics CRM.
- Anthony Gentilcore, MBA - CEO TechModel Inc.
Our solutions address real life issues faced by C-Level executive managing sales and operations. They are simple to use and quick to implement. Their low cost make them affortable to any company and there ease of implementation generate a rapid return on investment (ROI). You can now have best of bread processes out-of-the box. Best of all, you can try any of our products free before buying. What better way to ensure the solution meets your needs.
Anthony started his career at SunLife of Canada and participated in building the agents' SFA solution.
Working at SunLife allowed him to gain three things, namely:
a) an outstanding industry training;
b) his first taste of SFA projects;
c) his wife who was then a student actuary and his first project manager.
Anthony then moved to the MEI group, a leader in Sales Force Automation, where he became president of the MEI group, from 1991 through 1999.
Through his leadership, the company grew from 23 people to over 200 in two divisions with customers in over 20 countries and offices
in Canada, the USA and Europe.
In 1999, the company was identified by the Gartner group as one of the 4 top contenders for SFA solutions in the Consumer product goods industry.
To secure the growth of the company, Anthony raised three rounds of financing totaling 10 million dollars.
As recognition for the success of the organization, MEI won in 1996 the Octas for commercial success and the
Octas of excellence from the
Fédération d’Informatique du Québec.
After selling his participation in MEI at the end of '99, Anthony played in the field of eLearning. His biggest success was the development with his business partner, Mr. Latulippe, of the on-line training platform for Van Houtte's customer service representatives. Initially targeted to train 80 individual, the system is still in use today and has been used by over 850 pupils. In 2001, this eLearning success won the Octas for eLearning from the Fédération d’Informatique du Québec.
From 2002 through 2007, Anthony was President of Trilogia Solutions a premier BI (Business Intelligence) and CRM integrator in Quebec. With the help of Mr. Veillette and Mr. Lachance, he grew the organization to become a leading partner to both Cognos (IBM) and Microsoft in the BI space. In 2007, the company was sold to the Keyrus group, an international public company with over 1400 employees, where Anthony continued to manage the Canadian division.
In early 2011, after a well planned transistion to a new management team, Anthony left Keyrus to launch the CRM Quick Win Solutions series.
Amongst others, Anthony has a pation for teachning. Throughout his career, he has given countless number of seminars and presentations at publc events, company meetings and universities. For the past 5 years, he continues to be part of the teaching staff for l'Université de Laval in the Marketing and Sales certification continuing education program.